Win more of the B2B accounts that matter.
Find hard-to-reach buyers. Discover what gets them interested.
We combine proprietary prospect intelligence, offer discovery, and targeted outreach to turn unfamiliar accounts into qualified sales conversations.
Built for businesses selling high-value products, specialized expertise, and recurring services.
What wins over a referral won't always win over a stranger.
Your current customers know your value. The accounts you haven't met yet don't.
A referral arrives with context and trust. A cold prospect may already have a supplier, be hard to identify, or have no immediate reason to consider an alternative.
Getting in front of the right buyer is only half the challenge. The other half is discovering what makes that buyer want to talk.
Find the buyers others overlook
The best accounts don't always have a visible LinkedIn presence or appear neatly in a standard contact database.
Discover the cold-traffic offer
What sells through referrals or inbound may not persuade an unfamiliar buyer. We develop and test angles worth responding to.
Turn access into opportunity
Accurate targeting gets you closer. Relevant outreach and careful qualification turn initial interest into sales conversations.
INTRODUCING RELENTLESS IDENTITY
Better intelligence. Harder-to-reach accounts.
Relentless Identity is our proprietary, AI-assisted prospect-intelligence stack—not an off-the-shelf contact list. It brings research, first-party sourcing, verification, and specialized outreach infrastructure together under one approach.
- Surface high-fit accounts beyond common prospect lists.
- Research decision-makers with limited public visibility.
- Verify contact data with technology we own.
- Support thoughtful outreach in demanding enterprise environments.
The advantage isn't reaching more people. It's knowing whom to reach, having better information, and giving people a relevant reason to respond.
Discuss your target accountsIdentity
Proprietary research & verification stack
HOW WE WORK TOGETHER
Discover winning offers first.
Apply for a pilot
Tell us what you sell and which accounts you want to win. We'll meet to see if we're a fit and agree on a focused first campaign.
We build your cold-traffic offer
We turn the service or product you already sell to familiar buyers into a compelling, cold-traffic offer for adjacent markets.
Run the pilot. Review the results.
We launch the campaign and share qualified responses and meetings as they happen. Then we reconnect to review what worked and whether it makes sense to continue.
Scale what works
If the pilot shows promising traction and you choose to move forward, we agree on the next engagement and expand the offers and audiences that performed best.
Built for businesses where a customer is worth keeping.
Industrial, manufacturing & distribution
We identify manufacturers, purchasing teams, and plant operators, then build outreach around their procurement priorities.
Commercial & recurring services
Facility services, maintenance, uniform rental, and similar. We target organizations that fit your coverage and ideal contract.
Agencies, technology & professional services
We help specialized firms move past broad pitches and reach companies with a reason to consider their expertise.
Don't see your industry? If you sell to other businesses and one new customer can create lasting value, we'd like to understand your market.
Strategy, execution, and the systems behind both.
Our core work is B2B lead generation: prospect intelligence, offer development, outreach execution, qualification, and sales handoff.
Need specific expertise instead? We also provide outbound advisory and hands-on go-to-market infrastructure deployment or management, including hourly engagements.
Questions you may be asking.
What is Relentless Identity?
It's the name for our proprietary prospect-intelligence stack: AI-assisted research, first-party sourcing, contact verification technology, and specialized outreach infrastructure working together. It is not a standalone software platform we ask clients to buy.
Can you find decision-makers who aren't active on LinkedIn?
Often, yes. We don't rely on a single social network or contact database. We research relevant accounts using multiple sources and verify contact information before outreach. Some individuals will still be difficult or inappropriate to contact.
What about companies with enterprise email security?
Large organizations can be demanding to reach. Our systems are designed for careful data verification, sender infrastructure management, relevant messaging, and responsible outreach. We don't claim to circumvent security controls or guarantee inbox placement.
Our offer works through referrals. Will it work with cold prospects?
Not necessarily in the same form. We research buyer priorities and test different commercial angles to discover what sparks interest among people who don't already know your company.
Does outbound work outside software and tech?
It can, but procurement cycles, buying committees, and service territories differ by industry. We adapt targeting and positioning to how your prospects actually buy.
We already have a sales team. Why MDA & Co.?
We support the work before the sales conversation: account research, buyer identification, offer development, outreach, and qualification. We can also advise your team or help implement its go-to-market infrastructure.
How do you protect our reputation?
We agree on targeting and messaging before outreach and favor verified contacts, relevance, and measured execution over indiscriminate volume. Any campaign should also respect applicable laws and recipient preferences.
Can we start with a smaller engagement?
Yes. Depending on your situation, we can discuss a focused initial campaign, targeted advisory, or a defined infrastructure project. The scope, deliverables, and expectations are agreed before work begins.
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Let's find the accounts worth winning.
Tell us about your business, the buyers you want to reach, and where growth is getting stuck. We'll discuss prospect access, offer discovery, and the right level of support.